Company Overview

Established in 1977 in Wellington, Marketing Impact has grown from a small mail house and DM agency into one of the largest mail producers in New Zealand.

With full production facilities in Auckland and Wellington and a staff of over 80 we’re now without question the largest integrated physical and digital messaging operation in the country.

Privately owned, our three executive shareholders enjoy working hands-on in the business every day and as we continue to grow and drive new innovation and technology one thing will never change – our determination to meet our clients and service partners communication needs.

There’s never been a more dynamic and exciting time in the broader direct marketing and customer engagement space than today and we believe we’re uniquely ready to create new communications value for your organisation, whatever the size.

General Management


Alan Hard
Sue Darroch

Values and philosophy

Marketing Impact has been around a long time – nearly 40 years. And we’ve grown enormously. We enjoy some of the longest client, staff and supplier relationships around and we understand the value this brings. This is no accident. Our values and philosophy drive everything we do – from office layout to recruitment and of course our day-to-day engagement with staff, clients, service providers and everyone we come into contact with.

If you’ve ever had dealings with us, you’ll understand the Marketing Impact difference. And if you haven’t, ask any of our clients about their experience with Marketing Impact – we’re more than happy for them to do the talking. In short, we completely understand that our success directly stems from our clients’ successes – and that the delivery of brilliant client and end-customer experiences time after time stems from our business philosophy and culture – our values… overviewed below.

  • Great teams achieve great things – not so much collections of great individuals. Ours is a great team and we work brilliantly with each other, our clients, their extended teams and our suppliers.
  • Our culture and values and success make this a great place to work – enjoy!
  • RESPECT yourself and others – always.
  • We’re straight-up – we trust others and can be trusted. We’ll do what we’ll say we’ll do and we’ll fix any problems fast.
  • Innovation, energy, optimism and creative thinking are our life blood. There are always opportunities for things to be done better.
  • We understand that everyone wants to do well. Always.

What our clients say

  • "I would like to thank you for all your hard work….your steady hands while we created our marketing cloud environment meant that we always felt like you had our back and with that came a level of confidence that we’ve not previously enjoyed. Thanks to Marketing Impact - what a team! Here's to a fabulous partnership!"

    Marketing Manager, Home Direct Ltd

  • "I would like to thank-you on behalf of everyone here at ATC for the support Marketing Impact has provided to the Company over the past six years.  As a non-profit organisation we rely heavily on the support of our partners and the fact remains we simply couldn’t present the work we do without the help of companies such as Marketing Impact."

    Development Executive, Auckland Theatre Company

  • "I particularly wish to offer a big THANK YOU to you and the Digital team, it has been a pleasure working with you all. I have really appreciated Marketing Impact's ongoing support and professionalism. The team's responsiveness and willingness to help, on all occasions, has made my job that much easier and enjoyable."

    Digital Asset Manager, Marketing Association

  • "Marketing Impact are fabulous to work with. Our Account Manager is always on the end of the phone or email, helps with anything and everything I throw at her, and continually, successfully delivers our projects."

    Giving Manager, Malaghan Institute of Medical Research

  • "We have received an excellent response to our appeal mailing and this is in a major way due to the skills and experience of your team. Your advice is always constructive, considered, professional and unfailingly helpful - and delivered with patience and good humour. Thank you!"

    Development Manager, Wellington College

  • "Marketing Impact has been helping Spark with our fulfilment communications for years. I don t view them as suppliers so much as part of my extended team."

    Fulfilment Manager, Spark NZ

  • "mi email has revolutionised the way MTA engages with members, providing a platform to produce and deliver dynamic email content specific to the member base, and greatly enhance the user experience. As a direct result MTA members are now opening electronic direct mail in much greater numbers, and more importantly, engaging with the content."

    Marketing Services Manager, Motor Trade Association

  • "mi email makes it easy for us to send out professional looking, mobile-responsive communications to our members. Campaigns are simple to create using the onboard templates, and the reporting tools give us the information we need about user activity."

    Communications Consultant/Editor, Master Plumbers, Gasfitters & Drainlayers NZ

  • "Marketing Impact make our digital marketing easy. When launching our new eBook platforms they solved our data issues and scheduled the dispatch of emails to reduce the spike on web site traffic and library support staff. The result was a 40% open rate, an increase in library registrations of 107% over the previous year and of those new registrations there was an increase of over 1000% in online registration."

    Marketing and Communications Manager, Auckland City Libraries

  • "I am so impressed by Marketing Impact s level of service and project management skills - nothing was too much trouble. You guys really did sort us out, enabling us to hit our deadlines under extreme timings - thank you so much."

    Project Manager, Gen-i

  • "Since moving our DM to Marketing Impact I have noticed a real improvement in the quality of work being produced. Your team works very well with our team and really takes the load off us."

    Customer Marketing Manager, IAG NZ Ltd

  • "...a big thank you to you and your team for working so patiently with us to design, print, package and send the DM in such a short time frame and to such high quality. We really appreciate your help on this."

    Communications Manager, Intergen

  • "Thank you very much for the effort you and the Marketing Impact team put in to get our reports out - fantastic service, I can t really thank you all enough."

    Project Manager, AMP

  • "Thanks for the superb work you did in taking ownership of our problem, providing a solution and ultimately finishing the job without fuss and on time. Brilliant."

    Project Manager, Elections NZ

  • "When we went to market looking for a supplier to support physical mail and email billing processes from our new SAP system implementation, Marketing Impact was the obvious choice. Their flexibility, innovation and team play throughout the project have been outstanding."

    Group Finance Manager, Fairfax Media

  • "We’ve been overwhelmed with the feedback we’ve received from magazine recipients, congratulating us for the discontinuation of plastic packaging and our ongoing demonstration of our environmental commitment in the way we communicate"

    Download full testimonial

    Editor, Forest & Bird Magazine


We’re hiring! Check out our current vacancies here

Your main tasks will be:

Develop strategies how to improve existing Omni channel marketing campaigns

Coordinate with Project Managers to implement assigned system projects

Monitor the satisfaction of users before, during, and after new system implementations

Perform gap analysis as needed to determine future system capabilities

Find out more

Your main tasks will be:

Coordinate with Project Managers to implement assigned system projects

Work with other Solutions Consultants to implement their solutions

Produce and run Test Plans to ensure your solutions meet requirements

Perform data import and analysis as needed

Provide functional support before, during, and after new system implementations

Train in the use of Marketing Cloud to work towards your own certifications

Find out more

Drop us a line


4 Adelaide Road, Mount Cook

Phone: 04 385 6618

Email Sue Darroch


79 Hugo Johnston Drive, Penrose

Phone: 09 571 0084

Email Alan Hard