Marketing Impact Blog

Plastic not so fantastic?

  •   Monday, March 18, 2019

Over the past few months we've felt the shift in attitudes towards single-use plastic in our country. Standing at the supermarket checkout, many of us have experienced that moment of panic when we realise our re-useable bags are still in the boot of the car! Conside ..


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Dangerous data transfer practices to avoid

  •   Monday, October 29, 2018

When transferring customer data, do you protect it with as much care and respect as if it were a suitcase full of cash? The transferring of customer data is one of the biggest security risks for any organisation and its customers. You have a responsibility to ensure that no risk i ..


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Six must do tasks to spring clean your data

  •   Tuesday, September 25, 2018

Spring at last, nature’s time of renewal, and an opportunity to dust off the cobwebs, water blast the pavers and have a jolly good tidy up around the home. At work, there’s also things to do. There’s a valuable asset that requires regular attention and care—your custom ..


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Think you're green? Here's how to prove it

  •   Monday, September 03, 2018

Recently a handful of NZ organisations received flack on social media for their use of plastic film in customer communication. It’s likely these organisations have sustainability initiatives in place and are making efforts to decrease their environmental footprint, but unfort ..


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