Marketing Impact Blog

Take control of postage costs

  •   Tuesday, July 03, 2018

With NZ Post’s new rates now in effect, your postage is likely to cost 20-40% more.* This is a big blow to any marketing budget, but the good news is, postage doesn’t have to be a sunk cost you have no control over. With the right advice, this 2018 postage increase can lead ..


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Driving a better customer experience

  •   Monday, April 02, 2018

As the clock struck midnight on the eve of January 1st many of us will have swooped in for our first opportunity of the year – that first 2018 kiss with someone special. In business, April 1st presents us with another new year opportunity. Perhaps we won’t get the kiss this t ..


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How to replace the valuable customers we lose

  •   Monday, March 05, 2018

The other night Shannon, a member of our account management team, was chatting with her husband over a glass of wine and a stack of bills. “How long have we been supporting these guys?” he said, holding up an appeal mailing from a high-profile NZ charity. “A couple of years,” sh ..


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Super cool DM inspiration

  •   Monday, December 18, 2017

With Christmas less than two weeks away we thought we’d share with you this super fun website (https://foldfactory.com/shop/super-cool-folds#cp=1&cph=6638). It offers a fantastic blend of inspiration and entertainment, perfect viewing when you’re feeling the cumulative effect ..


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WELLINGTON

4 Adelaide Road, Mount Cook

Phone: 04 385 6618

Email Sue Darroch

AUCKLAND

79 Hugo Johnston Drive, Penrose

Phone: 09 571 0084

Email Rupert Moore