Marketing Impact Blog

Plastic not so fantastic?

  •   Monday, March 18, 2019

 

 

Over the past few months we've felt the shift in attitudes towards single-use plastic in our country. Standing at the supermarket checkout, many of us have experienced that moment of panic when we realise our re-useable bags are still in the boot of the car!

Considerations around single-use plastic and its impact on the environment extend well beyond the home. As a mail house, packaging is a big part of our business and we’re keen to ensure your business has every opportunity to choose the best packaging for your customer communications.

We know many of our clients are concerned about this issue so we thought it might be helpful to share an example of how one client has taken steps toward a more sustainable future.

Last year Forest & Bird shifted from plastic film packaging for their quarterly magazines to non-window envelopes made from FSC-certified paper: 

 

“We’ve been overwhelmed with the feedback we’ve received from magazine recipients, congratulating us for the discontinuation of plastic packaging and our ongoing demonstration of our environmental commitment in the way we communicate.” Caroline Wood, Editor, Forest & Bird Magazine

In a recent Government study, scientists estimated that there are more than 150 million tonnes of plastics in the world's oceans today. If nothing changes then it’s projected that by 2050 plastic in oceans will weigh more than all the fish that live in them.

This is just one of the reasons why moving away from plastic packaging was an important decision for Forest & Bird and their supporters.

We understand that every organisation has it's own unique needs in the packaging space and the options available are ever-evolving. We are here to help you make the right decision for your business, your customers and the environment.

Want to discuss the best sustainable packaging option for your needs?

We can help you make the right decision for your business, your customers and the environment.

Get in touch here.

 

 


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