Marketing Impact Blog

Six must do tasks to spring clean your data

  •   Tuesday, September 25, 2018

Spring at last, nature’s time of renewal, and an opportunity to dust off the cobwebs, water blast the pavers and have a jolly good tidy up around the home. At work, there’s also things to do. There’s a valuable asset that requires regular attention and care—your custom ..

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Think you're green? Here's how to prove it

  •   Monday, September 03, 2018

Recently a handful of NZ organisations received flack on social media for their use of plastic film in customer communication. It’s likely these organisations have sustainability initiatives in place and are making efforts to decrease their environmental footprint, but unfort ..

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Take control of postage costs

  •   Tuesday, July 03, 2018

With NZ Post’s new rates now in effect, your postage is likely to cost 20-40% more.* This is a big blow to any marketing budget, but the good news is, postage doesn’t have to be a sunk cost you have no control over. With the right advice, this 2018 postage increase can lead ..

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Is there a postage saving right under your nose?

  •   Tuesday, October 03, 2017

Email can be an efficient and economical substitute for mail when communicating with customers but when it comes to DM, research proves that mail is worth the extra investment: The key to achieving the best possible return on DM campaigns is to produce sma ..

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