miNews is a monthly newsletter aimed at keeping you informed about the latest news and case studies in the realm of direct marketing and cross-channel customer journeys. We understand that our clients have incredibly diverse interests so content won’t always be relevant for everyone. Which is why we welcome feedback and suggestions at mi.news@marketingimpact.co.nz – and it’s also why we’ve created a “take a break” section – because everyone could do with a quick time out. Thanks.
The State of Direct Mail
250 US businesses with 1,000+ staff were interviewed to create this report and capture the state of direct marketing. Hugely relevant to NZ, this is a first class read and worthy for any marketer that’s truly interested in maximising net revenue rather than simply managing channel costs. If nothing else, read page 7 – maybe that’ll pique your interest. Feel free to circulate this amongst your teams.
Te Whatu Ora hits milestone as 1 million self-testing bowel screening kits processed
We do some very cool work for some great clients BUT we’re particularly proud of our role running the comms journeys for the bowel screening programming. Helping to save lives is a great way to spend your day.
Take a break
Take a moment to check out this French ad that examines the tension between paper and digital. What’s best? Mon Dieu… the battle is fierce. But in 38 seconds you’ll come to see that there’s a roll (sic) for both in today’s world. Enjoy. And if you know of a bit of online content that others might be interested in, please email a link so we can share. It can be funny. Awesome. Just plain interesting. Anything on any topic – so long as viewing will feel like a break.
