miNews from Marketing Impact aims to keep you informed of news and views in the realm of direct marketing and cross-channel customer journeys. We understand that our readers have incredibly diverse interests so content won’t always be relevant for everyone. Which is why we welcome feedback and suggestions at mi.news@marketingimpact.co.nz – and it’s also why we’ve created a “take a break” section – because we think everyone could do with a quick time out every now and then. Thanks.
The Future of Direct Mail
491 direct marketers and 1,148 consumers were interviewed to create this report and offer insight into The Future of Direct Mail.. It’s out of the US but hugely relevant to NZ. This isn’t just for mail geeks but for any marketer that’s truly interested in how to bring the letterbox into the mix to maximise net revenue. Feel free to circulate this amongst your colleagues.
Minister Shane Reti comes to call. With a VERY important message.
Bowel screening saves lives, which is why we’re honoured to support the national Bowel Screening programme. Just as we were to host Minister Shane Reti on a tour of our Auckland operations. Here’s what he had to say.
Customer information security certification matters.
Working with a mailhouse or email partner that’s ISO/IEC27001:2022 certified is important. More and more, governance teams are focussing on information security certification across their supply chains. Here’s why. (We’ve been working towards this certification for over a year now – important news on this coming from us soon).
Take a moment to check out this amazing dance clip from Netherlands based CDK dance company – to Gotye’s and our very own Kimbra’s Somebody That I Used to Know. Incredible. If you know of a bit of online content that others might be interested in, please email a link so we can share. It can be funny. Awesome. Just plain interesting. Anything on any topic – so long as viewing will feel like a break.
