Welcome to our third edition of miNews.

miNews from Marketing Impact aims to keep you informed of news and views in the realm of direct marketing and cross-channel customer journeys. We understand that our readers have incredibly diverse interests so content won’t always be relevant for everyone. Which is why we welcome feedback and suggestions at mi.news@marketingimpact.co.nz – and it’s also why we’ve created a “take a break” section – because we think everyone could do with a quick time out every now and then. Thanks.

ISO/IEC27001 CERTIFIED!

Chances are that you’ll know Marketing Impact is a mail, email and fulfilment services business. But did you know that we have just achieved ISO/IEC27001 certification for every aspect of our operations? And why is this such good news for our clients? You can read about this here.

Don’t Underestimate Today’s Enterprising Adversaries.

“Don’t Underestimate Today’s Enterprising Adversaries. Watch any nature program, and you’ll quickly discover what happens to animals that underestimate their adversaries. They become prey. The same principle applies in cybersecurity — the adversary is advancing so fast that you can’t afford to underestimate them. Our latest research demonstrates that adversaries are becoming more efficient, focused, and business-like in their approach — in many ways, more like the enterprise organizations they prey upon”. This is how accompanying CrowdStrike 2025 Global Threat report begins. Sobering stuff. And for many organisations, their mail, email or fulfilment services providers represent a chink in their information security armour. Remember Pareto Phone? ISO/IEC27001 certification materially reduces information security risk – both in your organisation and in your partners.

Welcome to our new Auckland Account Director
Shena Damian

Shena began her career in the print industry nearly 16 years ago – working in customer service roles and gradually progressing into sales and account management within various companies.

Read more…

Oh WOW! Has anyone out there ever tried to play a violin or cello? Brutal instruments that in the wrong hands can make sounds that actually hurt! Enter Salut Salon. Well, just WOW! And a useful pianist in there too. If you know of a bit of online content that others might be interested in, please email a link so we can share. It can be funny. Awesome. Just plain interesting. Anything on any topic – so long as viewing will feel like a break.
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